From lead retrieval devices, to Facebook, there’s a wide range of ways that technology can change your tradeshow experience. Here are some industry insights on how to use digital tools to have a successful show.
This week is a milestone week for me as my little company will turn 10 years old on Friday. I simply can’t believe it’s been a decade on my own, but here we are. Obviously, a major thank you to all of you who have trusted me to work with you on your communication strategy, and gratitude also to all of you who have shared, supported, and encouraged me along the way.
Two related leadership priorities can help companies to recruit and retain employees, improve engagement and profitability, and keep workers safe: one, promote diversity, equity and inclusion in the workplace; and two, address racism and discriminatory practices on the job.
Big doors seem all the rage these days, with large residential doors offering a unique and often spectacular focal point to a home. However, with big doors, come big design problems.
Hyperbolic statements about the pandemic are all over the media. We’ve all seen examples and can probably recite some in our sleep. Are statements like these true? I don’t know, but the possibility does seem likely that business as we know it has changed. One way change is happening in our industry is through the utilization of new technologies, including software.
Last week’s Fenestration and Glazing Industry Alliance Virtual Summer Conference was a refreshing return to business as usual, albeit still in a virtual format. For the first time since March 2020, COVID didn’t overshadow every conversation. In fact, I can recollect few sessions in which participants discussed COVID even in passing, let alone based content around the impacts of the pandemic.
If you're getting great engagement with "stories" on social media, or if you have products and services that lend themselves to visual marketing, Google Web Stories might be the next online marketing frontier for your business.
Like a lot of shop owners, I have tried providing just about every type of product and service available. There is no doubt it is a good thing to be well-rounded as glazing service provider. But if you are doing the same types of projects as other shops in your area, you are likely going to have to find a way to differentiate yourself from them if you hope to compete.
Well, how about the news from this past week? Big stuff. Before the word broke that the deal was done, the rumors on Cardinal and AGC making a deal were everywhere. It happening was not a surprise. The shock was the timing.