The next release of the Architectural Billings Index comes out Wednesday. There is a ton of anticipation for this one given how great the last report was. I’m going in with the attitude of hope for the best but expect the worst. I don’t think there’s any way the March results will beat February, but once again I’ll be thrilled to be wrong. No matter what, I’ll have it here next week to comment on.
The National Fenestration Rating Council is providing window, door and skylight retailers and salespeople with tools to help their customers understand the energy performance of the products they are buying.
The pandemic has made digital marketing and sales a must for most companies, and resulted in many people investigating online platforms they had not used in the past. Recently, podcast hosts Zach Williams and Beth PopNikolov of the “Smarter Building Materials Marketing” podcast, sat down to address questions they regularly receive from manufacturers about marketing on Houzz. Here are some major takeaways from the conversation.
When you’re at the jobsite and ready to install your aluminum framed entrance systems, you want everything to go smoothly and quickly for an exact fit, followed by many years of dependable use. To make sure your entry-door install goes well, here are five common mistakes glass industry professionals should avoid.
The challenge of finding labor is now the biggest it has ever been, and is not getting easier. As the economy starts to come back and companies of all types are returning to “normal” business, there is a shortage of willing people to work.
Although the skilled labor shortage is a long-discussed topic, it’s a conversation happening with renewed vigor, particularly as companies are experiencing record-high business and feeling the labor shortage more acutely as they struggle to keep up with demand.
A while back I wrote a post about the building industry’s million-dollar question: “How do you get spec’d by an architect?” But it’s not the only question driving specs, and it’s not the only one worth evaluating. Two equally important questions to add to the specification conversation are: What do owners want? And what do building codes require?
We heard the news of the assets from Columbia Commercial Building Products being divvyed up between two companies, with the window system going to Arcadia and the architectural aluminum to FHC. Nice moves for both of those companies, especially with regards to expanding their products lines. Again, with how crazy our world is, diversifying what you do is not a bad play right now.
Marketing is more than posting to Facebook once a week and doing some ads here and there. Marketing is every single way that you present your product and your business. So here's a checklist to get you started.